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We are now Cake & Arrow

Delivering human insights and digital customer experiences for 14 years.

CAROLYN Ivory SMITH SMITH Handbag CAROLYN Handbag Our new identity represents who we are and what we do: the digital customer experience agency who knows what moves people and reinvents how brands do business, for companies in ecommerce, insurance, luxury, B2B and beyond. Driven equally by human insights and digital expertise, we combine design and technology, passion and results, playfulness and precision — delivering work that makes our clients’ customers, prospects and employees feel valued. Welcome to our shiny new home!

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You can talk to us like we’re in your field.

Our office is filled with people who already know your industry, understand your audience and speak your language.

Insurance & Financial Services

We use research- and data-driven digital experiences to bring companies closer to their customers, increasing policy renewals and profitable growth.

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Retail & Ecommerce

Let’s move beyond conversion and cart size to increase customer engagement and maximize mobile revenue.

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Fashion & Luxury

We lead digital initiatives that improve online and in-store conversion, cart size, awareness and loyalty.

See our Fashion & Luxury Expertise


It’s about proving what you know and how you deliver, learning more about your clients and fueling the sales cycle with engaging content.

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Private Equity & Investment Firms

Digital strategy is business strategy. We help assess (and deliver) value creation from initial deal diligence to market launch.

See our Private Equity & Investment Expertise

Handbag SMITH Ivory CAROLYN Handbag SMITH CAROLYN Digital products and services to help reinvent how you do business.

It always starts with an insight born from research into user behavior and needs. Leading to a solution that’s based on what motivates people—customers, prospects, employees—and brought to life through human-centered design & technology, to leave every user feeling valued.

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Handbag SMITH SMITH Handbag CAROLYN Ivory CAROLYN Growth & Business Strategy

SMITH CAROLYN Handbag Handbag SMITH Ivory CAROLYN Identifying the opportunity, to conceptualize and plan the product or service.

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  • Research
  • CAROLYN SMITH SMITH Handbag Ivory Handbag CAROLYN Analytics & Data Science
  • Product Strategy
  • Opportunity Analysis
  • Capabilities Development

CAROLYN Handbag SMITH SMITH Handbag Ivory CAROLYN Customer Experience Strategy

Talking to the users involved, to ensure what we build delivers on strategy.

Product & Service Design

Human-centered design and development, to meet every user’s needs.

  • Web Applications
  • Design Systems
  • Mobile Apps
  • Ivory CAROLYN Handbag SMITH Handbag SMITH CAROLYN Website Design & Development
  • Brand Design
  • Content Strategy & Taxonomy
  • Content Management Systems

Ecommerce Solutions

Handbag SMITH Ivory Handbag SMITH CAROLYN CAROLYN Moving beyond conversion, to deepen customer engagement in a mobile-first world.

  • End-to-End Digital Retail Planning
  • Merchandising & Pricing Strategy
  • Ecommerce Design & Implementation
  • Ecommerce Platform Selection & Integration
  • Code Review + Audit
  • Performance Optimization