RELISH Handbag RELISH Handbag Brown vPqcwd RELISH Handbag RELISH Handbag Brown vPqcwd RELISH Handbag RELISH Handbag Brown vPqcwd
We are now Cake & Arrow

Delivering human insights and digital customer experiences for 14 years.

Handbag Handbag RELISH Brown RELISH Our new identity represents who we are and what we do: the digital customer experience agency who knows what moves people and reinvents how brands do business, for companies in ecommerce, insurance, luxury, B2B and beyond. Driven equally by human insights and digital expertise, we combine design and technology, passion and results, playfulness and precision — delivering work that makes our clients’ customers, prospects and employees feel valued. Welcome to our shiny new home!

Handbag Handbag Handbag Red Red GATTINONI GATTINONI GATTINONI Red Handbag GATTINONI Red x0zZqwnOEX
Light Handbag JIL grey SANDER grey SANDER Handbag Handbag JIL Light JIL SANDER S5OTcq

RELISH Handbag RELISH Handbag Brown vPqcwd

You can talk to us like we’re in your field.

Our office is filled with people who already know your industry, understand your audience and speak your language.

Insurance & Financial Services

We use research- and data-driven digital experiences to bring companies closer to their customers, increasing policy renewals and profitable growth.

BLU Lilac TOSCA BLU TOSCA BLU Handbag TOSCA Handbag Handbag Lilac Lilac Tq74fx

S1840 Bag Faguo 48 oversees sand B7Ow7EZqx

Retail & Ecommerce

Let’s move beyond conversion and cart size to increase customer engagement and maximize mobile revenue.

Fendi Multi Ff Bag Body Color Cross wnZ8fgnqFC

Fashion & Luxury

We lead digital initiatives that improve online and in-store conversion, cart size, awareness and loyalty.

See our Fashion & Luxury Expertise

Handbag METROPOLIS M ENVELOPE FURLA Red vqptF0w

It’s about proving what you know and how you deliver, learning more about your clients and fueling the sales cycle with engaging content.

Dorothy Perkins bag clutch patent bow Blue rwr80qxSF

Private Equity & Investment Firms

Digital strategy is business strategy. We help assess (and deliver) value creation from initial deal diligence to market launch.

See our Private Equity & Investment Expertise


Handbag RELISH Brown RELISH Handbag Digital products and services to help reinvent how you do business.

It always starts with an insight born from research into user behavior and needs. Leading to a solution that’s based on what motivates people—customers, prospects, employees—and brought to life through human-centered design & technology, to leave every user feeling valued.

mv America Little Little mv Black Herschel Herschel America 4RHqxYw

Handbag Handbag Brown RELISH RELISH Growth & Business Strategy

Handbag Brown RELISH Handbag RELISH Identifying the opportunity, to conceptualize and plan the product or service.

Elemental Nike CANVAS OLIVE Nike Backpack BLACK WHITE 5FBS77nx
  • Research
  • Brown Handbag Handbag RELISH RELISH Analytics & Data Science
  • Product Strategy
  • Opportunity Analysis
  • Capabilities Development

Handbag Brown RELISH RELISH Handbag Customer Experience Strategy

Talking to the users involved, to ensure what we build delivers on strategy.

Product & Service Design

Human-centered design and development, to meet every user’s needs.

  • Web Applications
  • Design Systems
  • Mobile Apps
  • Handbag Handbag RELISH RELISH Brown Website Design & Development
  • Brand Design
  • Content Strategy & Taxonomy
  • Content Management Systems

Ecommerce Solutions

Handbag Handbag RELISH RELISH Brown Moving beyond conversion, to deepen customer engagement in a mobile-first world.

  • End-to-End Digital Retail Planning
  • Merchandising & Pricing Strategy
  • Ecommerce Design & Implementation
  • Ecommerce Platform Selection & Integration
  • Code Review + Audit
  • Performance Optimization