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We are now Cake & Arrow

Delivering human insights and digital customer experiences for 14 years.

medium Fiorelli around finley zip purse Black Our new identity represents who we are and what we do: the digital customer experience agency who knows what moves people and reinvents how brands do business, for companies in ecommerce, insurance, luxury, B2B and beyond. Driven equally by human insights and digital expertise, we combine design and technology, passion and results, playfulness and precision — delivering work that makes our clients’ customers, prospects and employees feel valued. Welcome to our shiny new home!

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You can talk to us like we’re in your field.

Our office is filled with people who already know your industry, understand your audience and speak your language.

Insurance & Financial Services

We use research- and data-driven digital experiences to bring companies closer to their customers, increasing policy renewals and profitable growth.

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Retail & Ecommerce

Let’s move beyond conversion and cart size to increase customer engagement and maximize mobile revenue.

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Fashion & Luxury

We lead digital initiatives that improve online and in-store conversion, cart size, awareness and loyalty.

See our Fashion & Luxury Expertise

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It’s about proving what you know and how you deliver, learning more about your clients and fueling the sales cycle with engaging content.

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Private Equity & Investment Firms

Digital strategy is business strategy. We help assess (and deliver) value creation from initial deal diligence to market launch.

See our Private Equity & Investment Expertise


finley Black around medium zip Fiorelli purse Digital products and services to help reinvent how you do business.

It always starts with an insight born from research into user behavior and needs. Leading to a solution that’s based on what motivates people—customers, prospects, employees—and brought to life through human-centered design & technology, to leave every user feeling valued.

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purse zip finley Black medium Fiorelli around Growth & Business Strategy

medium around purse finley Fiorelli Black zip Identifying the opportunity, to conceptualize and plan the product or service.

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  • Research
  • Fiorelli zip finley Black purse around medium Analytics & Data Science
  • Product Strategy
  • Opportunity Analysis
  • Capabilities Development

finley Black medium zip around Fiorelli purse Customer Experience Strategy

Talking to the users involved, to ensure what we build delivers on strategy.

Product & Service Design

Human-centered design and development, to meet every user’s needs.

  • Web Applications
  • Design Systems
  • Mobile Apps
  • around medium finley Black Fiorelli purse zip Website Design & Development
  • Brand Design
  • Content Strategy & Taxonomy
  • Content Management Systems

Ecommerce Solutions

purse medium Fiorelli finley Black zip around Moving beyond conversion, to deepen customer engagement in a mobile-first world.

  • End-to-End Digital Retail Planning
  • Merchandising & Pricing Strategy
  • Ecommerce Design & Implementation
  • Ecommerce Platform Selection & Integration
  • Code Review + Audit
  • Performance Optimization

Product description

Item No. 0930102045

The Finley Zip Around Purse is a clean and practical creation, available in classic colours and prints, this piece is a sleek statement.

  • Body: 100% Polyurethane
  • Lining: 100% Polyester
  • 9 x 16.5 x 2.5
  • Fiorelli branded hardware,Fully lined with Fiorelli branded fabric
  • Full zip closure with wristlet strap
  • Internal pockets - 1 zip, 6 card slots